THERE ARE FEW THINGS AS INCORRECT AS A BIG MAC

It's just snobbery

"Many now seem to agree with the American professor who described McDonald's advertising as 'the last socially acceptable form of child abuse'.... Why do they hate McDonald's so much? Some of us might not think its food tastes that great, but surely that is a matter of, well, taste. There is no evidence that eating a McDonald's meal is bad for you, but plenty to suggest that it is being made an easy scapegoat for obesity. I want to let you in on a scientific secret. There is no such thing as 'junk food'. Given the news coverage that it attracts, this may sound like saying that there is no war in Iraq. But junk food really is a myth. As Professor Stanley Feldman from the University of London told me: 'Of course, some foods taste better or are more nutritious. But the idea that some are 'junk' - containing nothing of value, or harmful to our health - is nonsense. 'Whether meat is prime Angus beef or a Big Mac, it is absorbed into the bloodstream as the same variety of amino acids.'....

If people do not want their children to eat fast food, that is their choice, just as it should be their business if they want to take the kids out foxhunting. But the fashion for lecturing other people about the evils of eating McDonald's is motivated by something else. Partly, I think, it is a brand of anti-Americanism - the infantile belief that McDonald's golden arches are symbols of global empire, with Big Mac cast in the role of Bond villain.

Closer to home, it looks to me like the last socially acceptable form of snobbery, Many of those who hate McDonald's seem to believe that this makes them better, more caring people than those whom they blame for raising children as the human equivalent of chicken McNuggets. Listen to the words that everybody from the Department of Health downwards now uses to describe fast food - 'junk, fatty, unhealthy' - and it is hard not to hear them as moral judgments passed on those who eat it.

Anti-McDonald's protesters who have denounced its 'soulless industrialised product' unknowingly echo the snobbery of another age. In his fine book The Intellectuals and the Masses, John Carey describes how 20th-century writers from TS Eliot through John Betjeman to George Orwell railed against 'tinned food' as a symbol of the industrialised popular culture they despised: 'Tinned food becomes a mass symbol because it offends what the intellectual designates as nature: it is mechanical and soulless.' For today's less eloquent snobs, it seems that the ills of modernity and the soulless masses are encapsulated in a sesame burger bun rather than a tin of pink salmon.

The anti-McDonald's Left insist that attacking junk food is a 'class issue'. How noble of them to stoop to save the ignorant, helpless burger-munching poor from themselves. Has the Left really lowered its horizons so far that changing the world now means trying to prevent hard-up families from feeding their kids for œ1.99 a time (toy and indoor playground included)?

More here.